Salesforce Communities Case Study: Under Armour

Rainmaker leveraged Salesforce Communities to provide Under Armour customers a fully branded experience in which to suggest product ideas.

“Our project was on a very tight timeline, with a lot of moving parts, but Rainmaker was up for the challenge, and delivered. They were extremely responsive, thorough and a pleasure to work with. I would highly recommend them and will continue to use them for support and enhancements to our system.”
– Kevin Culley, Sr. Director – Business Development, Innovation

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.


Existing Idea Submission Portal was “Clunky” and Poorly Branded


  • User’s were taken to a portal for Idea submission, with distinctly different branding and interface than Under Armour’s website.

  • User navigation throughout the Idea submission portal was difficult.

  • Lack of internal workflow for Under Armour staff to review Ideas.

Designed and Deployed Salesforce Communities and Sites Pages. Under Armour Salesforce usage helped rebrand and streamline the idea submission process.

  • Ideas submission portal deployed using Communities and Sites, integrated into existing Under Armour web pages.

  • Condensed the pages required to complete the Ideas submission process.

  • Deployed workflow and approvals to help Under Armour staff manage the Ideas review process.


A Unified and Easy to Use Web Experience for Partner and Consumer Idea Submission, while Providing Under Armour with Increased Idea Management Capabilities.

  • Ideas submission portal branded the same as the rest of Under Armour’s website.

  • Streamlined the Idea submission and review process.

  • Automated the status update process, so that Idea submitters get better, more timely feedback

  • Provided user’s with better intelligence regarding the submitted Ideas, including an interactive map showing which states have submitted the most Ideas.

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