12 Salesforce Change Management Best Practices to Implement Today Salesforce reports that the average organization undertakes five major change initiatives in three years – that's a lot of change to manage. For the success of any new Salesforce implementation or when you add new features and functions to the Salesforce platform, implementing Salesforce change management is essential. As often as we have to deal with change, it's always challenging. Many people resist change; it's human nature to
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How to Maximize Customer Lifetime Value with Salesforce Put succinctly, business growth requires customers. Companies need to acquire them and, more importantly, retain them. So, how can Salesforce help businesses maximize customer lifetime value (CLV)? Understanding customer lifetime value is crucial for making the needed adjustments to maintain loyal buyers. Salesforce can help you do that. Let’s begin by defining customer lifetime value and how that plays a role in company growth. Customer lifetime value is a customer’s total
The Quick and Easy Guide to Salesforce DevOps In the last decade, DevOps practices have become the standard for high-quality continuous delivery of software in rapid development cycles. In 2021 83% of surveyed IT decision makers reported implementing DevOps principles in their teams to hasten delivery cycles, secure systems, and enhance overall software quality. For businesses that depend on customer relationship management (CRM) software, adopting Salesforce DevOps practices can make development and operations teams more organized and effective. Over the
Leveraging Convergence to Boost Your Advertising Sales Digital transformation and post-pandemic media trends pose a dilemma to marketers and advertising buyers. As predicted, U.S. media advertising buying rebounded strongly in 2021, owing to a 35% surge in digital advertising sales. However, as digital media consumption continues to rise, traditional media – television in particular – still garners 53% of global advertising spending. Advertisers need to use both traditional and new digital media channels to achieve effective reach. For publishers, the
4 Things to Do With Your Salesforce Customer Data The total market value of marketing and advertising data in the United States has doubled – from $12.3 million in 2017 to $24.67 million in 2022 – in the last five years. Businesses continue to collect more customer data every year and each time that data continues to become more valuable. This growth gives you a chance to capitalize on the potential value of your customer relationship management (CRM) and Salesforce