Rainmaker Associates announces strategic partnership with Sojourn Solutions to Drive Data-Enabled Customer Centricity
Rainmaker, which delivers transformative Salesforce-based solutions, is partnering with Sojourn Solutions, a world-class marketing operations consultancy that specializes in marketing automation solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results.
Since 2002, Rainmaker has been focusing on building systems that deliver insight on customer engagement in order to drive more positive and effective Customer and Employee experiences. As CRM evolves, it’s vital that we extend this data-enabled concept through the entire customer engagement lifecycle and focus on delivering more timely, relevant and effective messages to clients through marketing automation. The new partnership with Sojourn vastly enhances our capability to do exactly that.
Partnering to Deliver Seamless Customer Engagement
It’s no secret that traditional CRM systems have been maturing into complex systems of engagement that manage the relationships with customers at all points of the engagement lifecycle at scale. Customers expect a seamless experience across channels, and every customer touch point matters in creating that overall experience.
Whether communicating a compelling value proposition to a net new prospect, or looking to upsell an existing customer to a new product or service, marketing automation plays a vital role on the front lines of prospect and customer engagement. The ability to access and leverage customer data for optimizing engagement has never been more front-and-center for driving revenues, especially now as more customers and marketers move to digital channels (and away from traditional, physical channels like bricks-and-mortar retail and live events) during the current COVID-19 pandemic.
Reach out to us to find out more about how our enhanced CRM and marketing automation capabilities can help drive better customer and employee experiences and drive revenue for your organization.
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