Salesforce Integration Case Study: Travel Leaders Group

The state of the art system brought visibility to over 1250 agency partners and 16 of the company’s brands.

Travel Leaders Group — the largest travel agency franchisor in North America with over 1,250 system-wide full-service and client-dedicated franchised locations — came to Rainmaker for assistance with Salesforce integration. Travel Leaders Group has been named the top travel business franchisor by Entrepreneur Magazine for the past 14 consecutive years.


Systems Integration, Data Migration, Process Enhancements

  • Replace a 13-year-old home grown system with Salesforce

  • Facilitate one and two-way Salesforce integration with eleven other systems

  • Migrate data from legacy system to Salesforce

  • Data integrity impacted by multiple disparate sources of information

  • Processes were clunky and difficult to track, report or optimize


Architected a scalable Salesforce integrated system


  • Teamed with qualified client IT resources to build Web Services to open other business systems to a Salesforce integration

  • Deploy custom objects to support key business processes (Agency Products, Product Billing, Concessions, etc.)

  • Use workflow rules to manage key business processes (approvals, requests, notifications)

Replaced 13 year old system with a fully integrated and scalable Salesforce integration solutions

  • Brought visibility to over 1250 agency partners and 16 of the company’s brands
  • Integrated eleven systems to provide stakeholders seamless access to data
  • Configured Salesforce to meet the specific requirements of each user group to improve efficiency and productivity

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