advertising - Rainmaker Cloud

How to Determine the Value of Your Ad Inventory

Nikki Gagnon2022-09-16T15:03:33+00:00

How to Determine the Value of Your Ad Inventory Car dealerships do lot checks to calculate the value of their car inventory, and banks do audits to calculate the value of their cash inventory, but how do ad publishers calculate the value of their ad inventory? Advertising is a major source of income for most online businesses, so understanding and determining the value of your ad inventory is a critical activity for any business trying to succeed in the 21st

How to Determine the Value of Your Ad InventoryNikki Gagnon2022-09-16T15:03:33+00:00

Salesforce Advertising Sales Management: The Definitive Guide

Nikki Gagnon2022-07-19T06:43:59+00:00

Salesforce Advertising Sales Management: The Definitive Guide As advertisers are adding new channels and strategies to their playbooks, the pace of business has many organizations running at full speed just to keep up. Juggling these tools and platforms can be a headache, but Salesforce Advertising Sales Management brings a new converged platform that can revolutionize how you approach ad sales. With the help of Rainmaker, Salesforce’s media platform is packed with powerful tools to help you do more than just

Salesforce Advertising Sales Management: The Definitive GuideNikki Gagnon2022-07-19T06:43:59+00:00

How to Automate Ad Sales with Salesforce Media Cloud

Nikki Gagnon2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader

How to Automate Ad Sales with Salesforce Media CloudNikki Gagnon2022-06-23T12:52:27+00:00

How to Forecast Your Media Ad Revenue with Salesforce

Nikki Gagnon2022-06-07T07:35:27+00:00

How to Forecast Your Media Ad Revenue with Salesforce In the era of big data and data analytics, sales and revenue forecasting have lagged behind the pace of change. Nearly all sales executives – 93% – lack confidence in forecasting methods and cannot reliably forecast revenue within 5%, even in a two-week timeframe. Organizations as a whole fare little better as three-quarters exhibit forecasting accuracy below 75%. Fortunately for users of the customer relationship management software Salesforce, the platform contains

How to Forecast Your Media Ad Revenue with SalesforceNikki Gagnon2022-06-07T07:35:27+00:00

The A-to-Z Guide to Salesforce Reporting for Ad Sales

Nikki Gagnon2022-05-30T07:04:18+00:00

The A-to-Z Guide to Salesforce Reporting for Ad Sales Without the right real-time data reports informing your decisions, sales teams and ad creatives struggle to understand whether their strategies are performing above or below par. Recent developments in Salesforce reporting for ad sales have provided many solutions to the challenges of fast, accurate ad data reporting. In this guide, you’ll learn what relevant features Salesforce Media Cloud offers and how implementing them can give your ad sales teams the tools

The A-to-Z Guide to Salesforce Reporting for Ad SalesNikki Gagnon2022-05-30T07:04:18+00:00