How to Automate Ad Sales with Salesforce Media Cloud

2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader

How to Automate Ad Sales with Salesforce Media Cloud2022-06-23T12:52:27+00:00

How to Forecast Your Media Ad Revenue with Salesforce

2022-06-07T07:35:27+00:00

How to Forecast Your Media Ad Revenue with Salesforce In the era of big data and data analytics, sales and revenue forecasting have lagged behind the pace of change. Nearly all sales executives – 93% – lack confidence in forecasting methods and cannot reliably forecast revenue within 5%, even in a two-week timeframe. Organizations as a whole fare little better as three-quarters exhibit forecasting accuracy below 75%. Fortunately for users of the customer relationship management software Salesforce, the platform contains

How to Forecast Your Media Ad Revenue with Salesforce2022-06-07T07:35:27+00:00

The A-to-Z Guide to Salesforce Reporting for Ad Sales

2022-05-30T07:04:18+00:00

The A-to-Z Guide to Salesforce Reporting for Ad Sales Without the right real-time data reports informing your decisions, sales teams and ad creatives struggle to understand whether their strategies are performing above or below par. Recent developments in Salesforce reporting for ad sales have provided many solutions to the challenges of fast, accurate ad data reporting. In this guide, you’ll learn what relevant features Salesforce Media Cloud offers and how implementing them can give your ad sales teams the tools

The A-to-Z Guide to Salesforce Reporting for Ad Sales2022-05-30T07:04:18+00:00

Salesforce Customer Data Management: The Complete Guide

2022-05-19T07:35:21+00:00

Salesforce Customer Data Management: The Complete Guide Customer expectations are changing. An increasing majority – 72% – of customers demand personalization and a seamless digital experience. For businesses, the rising importance of personalization to brand engagement drives up the value of customer data. With the timely arrival of Customer 360 Truth, capitalizing on this value and meeting customer expectations through Salesforce customer data management has never been easier. The global market value of customer data has doubled in the last

Salesforce Customer Data Management: The Complete Guide2022-05-19T07:35:21+00:00
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