Salesforce Customer Data Management: The Complete Guide Customer expectations are changing. An increasing majority – 72% – of customers demand personalization and a seamless digital experience. For businesses, the rising importance of personalization to brand engagement drives up the value of customer data. With the timely arrival of Customer 360 Truth, capitalizing on this value and meeting customer expectations through Salesforce customer data management has never been easier. The global market value of customer data has doubled in the last