Bring Ideas Back to Salesforce Lightning with LEX Ideas Here at Rainmaker, we've helped hundreds of clients to successfully transition from Salesforce Classic since the launch of Salesforce Lightning in 2015. Along the way, we’ve learned a lot of lessons. Although Lightning is the best CRM companies can invest in to future-proof their success in the modern world, there are many reasons they might be hesitant to take the plunge: aside from data migration, the transition process can require education, strategy,

Why Companies Adopting Mobile CRM Do Better In September 2019, Apple and Salesforce jointly announced what came as welcome news to the mobile CRM industry. Working in tandem, the two companies will collaborate on the Salesforce Mobile CRM SDK to make more Salesforce services accessible on iOS devices, and allow the development of Salesforce apps for customers. Additionally, the service will emphasize mobile access to the company’s popular training platform Salesforce Trailhead. Why should businesses be excited about this? In

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