About Nikki Gagnon

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So far Nikki Gagnon has created 59 blog entries.

Can Salesforce Media Cloud Be Your Revenue Generating Machine?

2022-08-18T15:14:24+00:00

Can Salesforce Media Cloud Be Your Revenue Generating Machine? In 2002, watching a movie meant driving to a Blockbuster or Movie Gallery, renting a VHS or DVD, watching it on a CRT television set, then driving back to the video store to return it (hopefully, you remembered to be kind and rewind). Today, consuming media looks radically different than it did a few short decades ago. While a few legacy video stores and Redbox kiosks are still in business, today’s

Can Salesforce Media Cloud Be Your Revenue Generating Machine?2022-08-18T15:14:24+00:00

The Quick Guide to Integrating Vendor Fulfillment Systems with Salesforce

2022-08-18T15:00:24+00:00

The Quick Guide to Integrating Vendor Fulfillment Systems with Salesforce The customer experience doesn’t end with their purchase. Vendor fulfillment plays an essential role in the buyer journey too.  How can you streamline the order and delivery process as soon as the shopper clicks “Buy Now”? Salesforce has the native tools and third-party integrations to meet those business needs. Let’s look at these features and how to implement them. But first, let’s define vendor fulfillment. Vendor fulfillment, also known

The Quick Guide to Integrating Vendor Fulfillment Systems with Salesforce2022-08-18T15:00:24+00:00

How to Determine the Value of Your Ad Inventory

2022-09-16T14:44:59+00:00

Can Salesforce Media Cloud Be Your Revenue Generating Machine? In 2002, watching a movie meant driving to a Blockbuster or Movie Gallery, renting a VHS or DVD, watching it on a CRT television set, then driving back to the video store to return it (hopefully, you remembered to be kind and rewind). Today, consuming media looks radically different than it did a few short decades ago. While a few legacy video stores and Redbox kiosks are still in business, today’s

How to Determine the Value of Your Ad Inventory2022-09-16T14:44:59+00:00

How to Be Free of Salesforce Technical Debt

2022-08-18T14:20:10+00:00

How to Be Free of Salesforce Technical Debt Salesforce is a leading CRM platform with over 150,000 customers. There’s a good chance that you’re already familiar with Salesforce’s suite of cloud-based products, but you might not be aware of these strategies for avoiding Salesforce technical debt. Technical debt is frequently discussed but rarely understood. A strong grasp on Salesforce integration and strategies to avoid technical debt can give organizations a leg up on their operational efficiency. Integrating with Salesforce is

How to Be Free of Salesforce Technical Debt2022-08-18T14:20:10+00:00

How to Optimize and Streamline Ad Operations with Salesforce

2022-08-18T12:35:39+00:00

How to Optimize and Streamline Ad Operations with Salesforce Ad operations have come a long way since the first advertising campaigns of the ancient world. The technologies, techniques, and trends may have changed, but the goal has always been the same – reaching the right audience with the right message at the right time. Agencies who sell ads for this era’s media consumers have a complex challenge on their hands.  In the 2nd Marketing Intelligence Report from Salesforce, the company

How to Optimize and Streamline Ad Operations with Salesforce2022-08-18T12:35:39+00:00
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