4 SFDC Integration Best Practices You Need to Know In 2017, enterprises used an average of just 16 software-as-a-service (SaaS) applications. By 2021, that number had swelled to 110. While microservices offer companies scalability, enhanced data security, and reduced IT burdens, their endless proliferation can create serious internal data management challenges as data needed in one system often gets siloed in another. For Salesforce (SFDC) users, solving this problem means becoming adept in application integration and SFDC integration best practices.
Salesforce Customer Data Management: The Complete Guide Customer expectations are changing. An increasing majority – 72% – of customers demand personalization and a seamless digital experience. For businesses, the rising importance of personalization to brand engagement drives up the value of customer data. With the timely arrival of Customer 360 Truth, capitalizing on this value and meeting customer expectations through Salesforce customer data management has never been easier. The global market value of customer data has doubled in the last