4 Things to Do with Your Salesforce Customer Data In John Krakauer’s book Into the Wild, he recounts the true story of Chris McCandless, a college student-turned-nomad who abandons civilized life to live in the Alaskan wilderness. McCandless was so committed to his vision that he burned all the cash he owned so it wouldn’t tempt him to turn back. After all, money is only worthwhile if there’s something to spend it on. Similarly, your customer data is only valuable
4 Trends that Predict the Future of CRM Commerce is virtually as old as time, but the last few decades, in particular, have seen a dramatic increase in the speed at which business evolves. The industrial revolution, the invention of the computer, the ubiquity of smartphones, and a million other innovations have jumpstarted new processes, tools, and standards for how businesses interact with customers. Maintaining customer relationships is one of the essential components of a successful business—a trend that has
How to Determine the Value of Your Ad Inventory Car dealerships do lot checks to calculate the value of their car inventory, and banks do audits to calculate the value of their cash inventory, but how do ad publishers calculate the value of their ad inventory? Advertising is a major source of income for most online businesses, so understanding and determining the value of your ad inventory is a critical activity for any business trying to succeed in the 21st
The Complete Guide to Salesforce App Building When you hear “app building,” what’s the first image that comes to mind? Caffeine-fueled programmers working around the clock to pump out tens of thousands of lines of code? A large team of developers huddled around a whiteboard? How about an inexperienced user casually creating an entire app in under an hour? Building an app in minutes without experience may sound optimistic, but that dream is a reality with Salesforce’s Lightning App Builder.
Salesforce Advertising Studio: Powering Data-Driven Advertising What do you think of when you read the word “whassup”? Today, the Budweiser “whassup” campaign is old enough to drink. Despite being over 22 years old, Budweiser’s advertising has left its mark on pop culture and the collective memories of a generation. When you read the word “whassup,” chances are good that you still think of Budweiser after all those years. Advertising is powerful. The advertising industry is worth nearly $150 billion today,