Quoting and Opportunity Management for Value-Added Resellers
Stanton Cagle2021-07-21T15:57:48+00:00Quoting and Opportunity Management for Value-Added Resellers A value-added reseller (VAR) is a business that purchases an existing product manufactured by another company, combines it with additional services, products, and features, then sells them together at a profit as an integrated solution. Value-added reselling is not new. VARs have been around in the car industry, for example, for more than a century in the form of dealers purchasing cars from manufacturers, then reselling them packaged with warranties and service plans.