Industry Solutions - Rainmaker Cloud

Leveraging Convergence to Boost Your Advertising Sales

Stanton Cagle2022-04-04T17:14:55+00:00

Leveraging Convergence to Boost Your Advertising Sales Digital transformation and post-pandemic media trends pose a dilemma to marketers and advertising buyers. As predicted, U.S. media advertising buying rebounded strongly in 2021, owing to a 35% surge in digital advertising sales. However, as digital media consumption continues to rise, traditional media – television in particular – still garners 53% of global advertising spending. Advertisers need to use both traditional and new digital media channels to achieve effective reach. For publishers, the

Leveraging Convergence to Boost Your Advertising SalesStanton Cagle2022-04-04T17:14:55+00:00

How to Write a Sales Rep Performance Improvement Plan

Stanton Cagle2023-04-26T16:37:28+00:00

How to Write a Sales Rep Performance Improvement Plan The performance of your sales professionals impacts your company's bottom line. If you have a rep who is falling short of their sales goals, you may need to place them on a sales rep performance improvement plan (PIP). Every underperforming sales rep creates missed opportunities, revenue loss, and unhappy customers. If you want to improve customer satisfaction and retention for your business, you will have to take action to ensure

How to Write a Sales Rep Performance Improvement PlanStanton Cagle2023-04-26T16:37:28+00:00

Managing Media Insertion Orders

Stanton Cagle2022-02-24T22:36:15+00:00

Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%

Managing Media Insertion OrdersStanton Cagle2022-02-24T22:36:15+00:00

Publisher’s Guide to Digital Media Sales

Stanton Cagle2022-02-24T22:27:53+00:00

Publisher's Guide to Digital Media Sales If you're a publisher, how strong are your digital media sales? To increase your digital media sales, you need to understand why digital media is important, what advantages you have over programmatic digital ad agencies, and how to create a successful digital media sales strategy. For savvy publishers, opportunities abound. Digital media sales are essential to publishers because consumers are spending an increasing amount of time online Publishers have an advantage in digital

Publisher’s Guide to Digital Media SalesStanton Cagle2022-02-24T22:27:53+00:00

How to Improve Your Media Sales Strategy: 3 Best Practices Worth Considering

Stanton Cagle2022-02-11T20:23:29+00:00

How to Improve Your Media Sales Strategy: 3 Best Practices Worth Considering Over the last two decades, technology has radically altered the nature of media sales, moving content first from the printed page to the monitor and then from the monitor to the smartphone. However, until recently, most businesses set the pace of their digital transformations for themselves. Covid-19 changed that for approximately 97% of businesses. With many pandemic era practices set to remain in place for the foreseeable future,

How to Improve Your Media Sales Strategy: 3 Best Practices Worth ConsideringStanton Cagle2022-02-11T20:23:29+00:00