B2B Sales Cycle: Definition, Processes, and Strategies
Stanton Cagle2022-01-11T17:45:34+00:00What is B2B Selling? B2B sales is short for business-to-business sales — when a company sells products or services to another company. It typically happens a few different ways: Suppliers who sell products that support business operations (like office supplies) Software servicers who provide platform products and consulting services Wholesalers who sell products for other businesses to resell (like wholesale food sales to restaurants) These aren’t the only types of B2B sales, but they are some of the most common.