Nikki Gagnon - Rainmaker Cloud

Are You Making the Most of the Salesforce Marketing Cloud?

Nikki Gagnon2022-06-29T12:24:00+00:00

Are You Making the Most of the Salesforce Marketing Cloud? With 14.1% of global market share in cloud-based digital marketing platforms – beating nearest rival Abode by 2.1% total market share – Salesforce Marketing Cloud dominates the world of digital marketing enhancement. The platform offers a deep variety of features, and even tech-savvy organizations need time to become handy and versed in each. In this guide, you’ll learn what the nine features of Marketing Cloud can do to improve your

Are You Making the Most of the Salesforce Marketing Cloud?Nikki Gagnon2022-06-29T12:24:00+00:00

Perfecting Your Salesforce UX for Sales Reps and Agents

Nikki Gagnon2022-06-29T10:34:52+00:00

Perfecting Your Salesforce UX for Sales Reps and Agents In 2009, an epidemic of Toyota drivers uncontrollably accelerating broke into the mainstream as a 911 call of a man who couldn't slow down his car went viral. In the proceeding years, media coverage centered around Toyota's alleged coverup of faulty components, but Malcolm Gladwell's podcast Revisionist History suggested a different explanation: bad design. Despite claiming the brakes weren't working, information collected from the cars' black boxes suggested that the brakes

Perfecting Your Salesforce UX for Sales Reps and AgentsNikki Gagnon2022-06-29T10:34:52+00:00

4 Signs You Need to Revisit Your Revenue Forecasting Process

Nikki Gagnon2022-06-23T13:35:41+00:00

4 Signs You Need to Revisit Your Revenue Forecasting Process Rock Paper Scissors is famous for both its randomness and its deep strategy. While there is a winning strategy to this seemingly luck-based game, the depth of the strategy comes from both players assessing whether they think their opponent will follow this winning strategy or not. Quickly, this becomes an infinitely-recursive rabbit hole of strategy, not unlike a scene out of The Princess Bride. The reality is that humans aren't

4 Signs You Need to Revisit Your Revenue Forecasting ProcessNikki Gagnon2022-06-23T13:35:41+00:00

How to Automate Ad Sales with Salesforce Media Cloud

Nikki Gagnon2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader

How to Automate Ad Sales with Salesforce Media CloudNikki Gagnon2022-06-23T12:52:27+00:00

5 Ways to Ensure Your Sales Reps Register Leads with Vendors

Nikki Gagnon2022-06-19T15:06:00+00:00

5 Ways to Ensure Your Sales Reps Register Leads with Vendors Effectively managing sales reps has never been simply a matter of having sufficient knowledge and technical proficiency in your field. It also requires a high degree of specific soft skills to shape effective habits and practices through interpersonal insight, and not simply haranguing reps over quotas. As 80% of new leads in any industry never result in sales, sales managers need to take advantage of every tool in the

5 Ways to Ensure Your Sales Reps Register Leads with VendorsNikki Gagnon2022-06-19T15:06:00+00:00