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How to Optimize and Streamline Ad Operations with Salesforce

2022-08-18T12:35:39+00:00

How to Optimize and Streamline Ad Operations with Salesforce Ad operations have come a long way since the first advertising campaigns of the ancient world. The technologies, techniques, and trends may have changed, but the goal has always been the same – reaching the right audience with the right message at the right time. Agencies who sell ads for this era’s media consumers have a complex challenge on their hands. In the 2nd Marketing Intelligence Report from Salesforce, the company

How to Automate Ad Sales with Salesforce Media Cloud

Nikki Gagnon2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader