merger - Rainmaker Cloud

8 Steps to Create a Unified Customer Journey Post Merger

2022-05-13T13:47:15+00:00

8 Steps to Create a Unified Customer Journey Post Merger When two companies merge, it's more than just a financial transaction – it also means merging their customer bases. A poorly conceived merger can have a negative impact on the customer experience. What can you do to create a unified customer journey during and after the merger process? It's a matter of planning ahead and always taking the customer into consideration. Quick Takeaways A successful merger depends on unifying the

Best Practices for Integrating an Acquisition into Salesforce and Merging Operations

Stanton Cagle2021-06-29T21:43:28+00:00

Best Practices for Integrating an Acquisition into Salesforce and Merging Operations Executing a merger or acquisition is a lot of work, especially when it comes to merging sales operations and customer data. No two companies do things the same way, and you have to deal with both cultural and operational differences. When it comes to integrating an acquisition into your Salesforce operations, there are a handful of best practices you should follow. It's all about maintaining the current momentum of