How to Determine the Value of Your Ad Inventory

2022-09-16T15:03:33+00:00

How to Determine the Value of Your Ad Inventory Car dealerships do lot checks to calculate the value of their car inventory, and banks do audits to calculate the value of their cash inventory, but how do ad publishers calculate the value of their ad inventory? Advertising is a major source of income for most online businesses, so understanding and determining the value of your ad inventory is a critical activity for any business trying to succeed in the 21st

How to Determine the Value of Your Ad Inventory2022-09-16T15:03:33+00:00

Salesforce Advertising Studio: Powering Data-Driven Advertising

2022-09-05T09:34:22+00:00

Salesforce Advertising Studio: Powering Data-Driven Advertising What do you think of when you read the word “whassup”? Today, the Budweiser “whassup” campaign is old enough to drink. Despite being over 22 years old, Budweiser’s advertising has left its mark on pop culture and the collective memories of a generation. When you read the word “whassup,” chances are good that you still think of Budweiser after all those years. Advertising is powerful. The advertising industry is worth nearly $150 billion today,

Salesforce Advertising Studio: Powering Data-Driven Advertising2022-09-05T09:34:22+00:00

How to Automate Ad Sales with Salesforce Media Cloud

2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader

How to Automate Ad Sales with Salesforce Media Cloud2022-06-23T12:52:27+00:00

Managing Media Insertion Orders

2022-02-24T22:36:15+00:00

Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%

Managing Media Insertion Orders2022-02-24T22:36:15+00:00
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