How to Determine the Value of Your Ad Inventory
Nikki Gagnon2022-09-16T15:03:33+00:00How to Determine the Value of Your Ad Inventory Car dealerships do lot checks to calculate the value of their car inventory, and banks do audits to calculate the value of their cash inventory, but how do ad publishers calculate the value of their ad inventory? Advertising is a major source of income for most online businesses, so understanding and determining the value of your ad inventory is a critical activity for any business trying to succeed in the 21st