How to Forecast Your Media Ad Revenue with Salesforce In the era of big data and data analytics, sales and revenue forecasting have lagged behind the pace of change. Nearly all sales executives – 93% – lack confidence in forecasting methods and cannot reliably forecast revenue within 5%, even in a two-week timeframe. Organizations as a whole fare little better as three-quarters exhibit forecasting accuracy below 75%. Fortunately for users of the customer relationship management software Salesforce, the platform contains