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The Ins and Outs of Data Governance in Salesforce

2022-05-20T06:52:42+00:00

The Ins and Outs of Data Governance in Salesforce In the digital era, data has become a valuable asset. Not unlike a raw material resource, the data companies generate in the course of their operations can deliver value – but only if it is manipulated, managed, and maintained. Many companies – 41% – willing to invest in this process are finding that they’re doubling their chances of making improved, data-driven decisions. To share in their success, organizations need to develop

Salesforce Customer Data Management: The Complete Guide

Nikki Gagnon2022-05-19T07:35:21+00:00

Salesforce Customer Data Management: The Complete Guide Customer expectations are changing. An increasing majority – 72% – of customers demand personalization and a seamless digital experience. For businesses, the rising importance of personalization to brand engagement drives up the value of customer data. With the timely arrival of Customer 360 Truth, capitalizing on this value and meeting customer expectations through Salesforce customer data management has never been easier. The global market value of customer data has doubled in the last