How to Maximize Customer Lifetime Value with Salesforce Put succinctly, business growth requires customers. Companies need to acquire them and, more importantly, retain them. So, how can Salesforce help businesses maximize customer lifetime value (CLV)? Understanding customer lifetime value is crucial for making the needed adjustments to maintain loyal buyers. Salesforce can help you do that. Let’s begin by defining customer lifetime value and how that plays a role in company growth. Customer lifetime value is a customer’s total