How to Maximize and Speed Up Salesforce User Adoption The global market for customer relationship management (CRM) software is booming. From a total market value of $41.93 billion in Q1 of 2020, the market is currently on pace to more than double – capping at $96.39 billion – by 2027. Already among companies with just eleven or more employees, 91% use at least one CRM platform. For eight consecutive years, Salesforce has held the lion’s share of the global CRM