Managing Media Insertion Orders


Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%

Managing Media Insertion Orders2022-02-24T22:36:15+00:00

3 Ways to Optimize Ad Inventory for Sales


3 Ways to Optimize Ad Inventory for Sales Following sharp declines during Covid restrictions in 2020, global advertising spending increased by 32% in the first half of 2021 and should remain above 23% for the total year tally. With spending on the rise, ad inventory management has a crucial role to play in publisher sales success in 2022. For publishers, optimizing ad inventory means quantifying the value of your ad spaces as accurately as possible, neither above nor below what

3 Ways to Optimize Ad Inventory for Sales2022-02-18T19:04:50+00:00
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