Managed Services - Rainmaker Cloud

How to Provide More Personalized Media Experiences to Customers

Nikki Gagnon2022-07-12T10:36:32+00:00

How to Provide More Personalized Media Experiences to Customers You're at an event, and you see a friend on the other side of a crowded room—how do you get their attention? Do you shout, "Hey, you!"? Do you call, "Excuse me!" across the room? If you're trying to get somebody's attention, wouldn't you want to use their name? People receive stimuli constantly—the best way to get their attention is with a personalized message, and the best way to achieve marketing

How to Provide More Personalized Media Experiences to CustomersNikki Gagnon2022-07-12T10:36:32+00:00

Why You Should Be Building Low-Code Salesforce Apps

Nikki Gagnon2022-07-06T07:03:36+00:00

Why You Should Be Building Low-Code Salesforce Apps There's a reason people drive cars instead of walking, type on computers instead of typewriters, and do math on calculators instead of pencil and paper. While some people enjoy the recreation of a long walk, the nostalgia of a typewriter, or the discipline of pencil and paper, these have all fallen out of common practice because there are better tools to help us accomplish these tasks. Knowing and using the right tool

Why You Should Be Building Low-Code Salesforce AppsNikki Gagnon2022-07-06T07:03:36+00:00

How to Automate Ad Sales with Salesforce Media Cloud

Nikki Gagnon2022-06-23T12:52:27+00:00

How to Automate Ad Sales with Salesforce Media Cloud Before the atomic clock, the quartz clock, or even the pendulum clock, the ancient Greek academic Ctesibius invented one of the first pieces of automation in history: a self-regulatory water clock. It may sound trivial to modern ears, but this marks the inception of humankind’s perpetual race towards automation. As history went on, we began to automate spinning mills, fire-control systems, navigation, and now, even ad sales. Salesforce, an industry leader

How to Automate Ad Sales with Salesforce Media CloudNikki Gagnon2022-06-23T12:52:27+00:00

5 Ways to Ensure Your Sales Reps Register Leads with Vendors

Nikki Gagnon2022-06-19T15:06:00+00:00

5 Ways to Ensure Your Sales Reps Register Leads with Vendors Effectively managing sales reps has never been simply a matter of having sufficient knowledge and technical proficiency in your field. It also requires a high degree of specific soft skills to shape effective habits and practices through interpersonal insight, and not simply haranguing reps over quotas. As 80% of new leads in any industry never result in sales, sales managers need to take advantage of every tool in the

5 Ways to Ensure Your Sales Reps Register Leads with VendorsNikki Gagnon2022-06-19T15:06:00+00:00

How to Forecast Your Media Ad Revenue with Salesforce

Nikki Gagnon2022-06-07T07:35:27+00:00

How to Forecast Your Media Ad Revenue with Salesforce In the era of big data and data analytics, sales and revenue forecasting have lagged behind the pace of change. Nearly all sales executives – 93% – lack confidence in forecasting methods and cannot reliably forecast revenue within 5%, even in a two-week timeframe. Organizations as a whole fare little better as three-quarters exhibit forecasting accuracy below 75%. Fortunately for users of the customer relationship management software Salesforce, the platform contains

How to Forecast Your Media Ad Revenue with SalesforceNikki Gagnon2022-06-07T07:35:27+00:00