DemandLab Workshop
“The attention economy is not growing, which means we have to grab the attention that someone else has today.” – Brent Leary
DemandLab Workshop
Build a vision for digital marketing that drives sales results.
Workshop Activities
- Current State Survey & Discovery
- Who Does What? – Understanding the personas that work together to drive demand and lead the customer journey in its early stages.
- Systems Review
- Demand Generation Mapping
Key Outcomes
- Gap Analysis & Key Capabilities
- DemandGen Roadmap
- Recommended Approaches to Close the Gap
