Four Effective Ways to Create Accurate Lead Data More and more companies depend on reliable data to inform their decision-making. Using a customer relationship management (CRM) tool like Salesforce means maintaining accurate lead data. For instance, one study revealed that 72% of businesses have become more reliant on data in their digital transformation efforts. Therefore, ensuring high-quality lead data is essential. First, let’s review what leads are in Salesforce and dig deeper into the importance of their reliability. In Salesforce,