How to Provide More Personalized Media Experiences to Customers You're at an event, and you see a friend on the other side of a crowded room—how do you get their attention? Do you shout, "Hey, you!"? Do you call, "Excuse me!" across the room? If you're trying to get somebody's attention, wouldn't you want to use their name? People receive stimuli constantly—the best way to get their attention is with a personalized message, and the best way to achieve marketing