Leveraging Convergence to Boost Your Advertising Sales

2022-04-04T17:14:55+00:00

Leveraging Convergence to Boost Your Advertising Sales Digital transformation and post-pandemic media trends pose a dilemma to marketers and advertising buyers. As predicted, U.S. media advertising buying rebounded strongly in 2021, owing to a 35% surge in digital advertising sales. However, as digital media consumption continues to rise, traditional media – television in particular – still garners 53% of global advertising spending. Advertisers need to use both traditional and new digital media channels to achieve effective reach. For publishers, the