Leveraging Convergence to Boost Your Advertising Sales

2022-04-04T17:14:55+00:00

Leveraging Convergence to Boost Your Advertising Sales Digital transformation and post-pandemic media trends pose a dilemma to marketers and advertising buyers. As predicted, U.S. media advertising buying rebounded strongly in 2021, owing to a 35% surge in digital advertising sales. However, as digital media consumption continues to rise, traditional media – television in particular – still garners 53% of global advertising spending. Advertisers need to use both traditional and new digital media channels to achieve effective reach. For publishers, the

Leveraging Convergence to Boost Your Advertising Sales2022-04-04T17:14:55+00:00

Managing Media Insertion Orders

2022-02-24T22:36:15+00:00

Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%

Managing Media Insertion Orders2022-02-24T22:36:15+00:00

How Digital Advertising Intelligence Can Boost Your Marketing Campaign

2022-02-11T20:16:25+00:00

How Digital Advertising Intelligence Can Boost Your Marketing Campaign Can you afford not to use digital advertising intelligence? To remain competitive in today's marketplace you need to know what your competitors are doing online. Digital advertising intelligence tracks your competitors' online marketing and does a lot more – all of which can help you significantly improve the effectiveness of your own online marketing activities. Digital advertising intelligence tracks the digital marketing activities of competitors in your market  Digital advertising

How Digital Advertising Intelligence Can Boost Your Marketing Campaign2022-02-11T20:16:25+00:00
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