Salesforce Advertising Studio: Powering Data-Driven Advertising What do you think of when you read the word “whassup”? Today, the Budweiser “whassup” campaign is old enough to drink. Despite being over 22 years old, Budweiser’s advertising has left its mark on pop culture and the collective memories of a generation. When you read the word “whassup,” chances are good that you still think of Budweiser after all those years. Advertising is powerful. The advertising industry is worth nearly $150 billion today,