8 Steps to Create a Unified Customer Journey Post Merger

2022-05-13T13:47:15+00:00

8 Steps to Create a Unified Customer Journey Post Merger When two companies merge, it's more than just a financial transaction – it also means merging their customer bases. A poorly conceived merger can have a negative impact on the customer experience. What can you do to create a unified customer journey during and after the merger process? It's a matter of planning ahead and always taking the customer into consideration. Quick Takeaways A successful merger depends on unifying the