Managing Media Insertion Orders


Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%