Salesforce Leads vs. Opportunities: What's the Difference? In this post, you'll learn the difference between Salesforce leads vs. opportunities.  Salesforce research reveals that only 13% of leads turn into real opportunities. Do you know the difference between a lead and an opportunity and how to turn one into the other? Read on to learn more about leads and opportunities in Salesforce and how to convert those unqualified leads into qualified opportunities. A Salesforce lead is an