VARs and Systems Integrators
You sit between the customer and the vendor. The system should too.
Reselling has a structural problem: your margin depends on products, pricelists, and incentives that someone else changes without asking you. Most CRMs were never designed for a business in the middle.
Where it breaks
The problems are structural, not accidental.
These show up in nearly every vars & sis organization we work with, which is the point. They are not the result of a bad team. They are the result of a business model the standard platform configuration was never shaped around.
-
Products and pricelists change on the vendor’s schedule, and the quote is wrong before it is sent.
-
Vendor incentives, rebates, and deal registration live in portals, not in your pipeline.
-
Margin on an integrated product-and-services deal is worked out after the fact, in a spreadsheet.
-
Teaming partners are managed over email, so nobody can see the whole opportunity.
What we build
Built for how this industry actually runs.
Vendor and pricelist management
Keep an accurate catalog against products that move, so quotes reflect what things actually cost today.
Deal registration and incentives
Track registrations, rebates, and vendor incentives inside the opportunity rather than in a vendor portal.
Margin visibility on blended deals
See margin across resold product and your own services while the deal is still in play.
Teaming partner collaboration
One view of the pursuit across the partners working it, with the handoffs recorded.
Service delivery through support
Connect what was sold to what gets delivered, so renewals rest on evidence rather than memory.
We built this for this industry
ResellerOS
We did not stop at advising resellers. We built the platform. QuoteAI turns any vendor or distributor quote into a priced proposal in minutes, and DealRegAI automates registration and protects the discounts you already earned. Federal and commercial.
How we deliver it
Two ways in, same discipline.
Project Delivery
A defined outcome, fixed price
You know the scope, the price, and the timeline before we start. Delivered in weeks rather than quarters.
See how delivery works →Managed Services
Ongoing capability, month over month
A flat monthly fee that moves defined capabilities up a maturity curve. No hourly meter, and a live backlog you can inspect.
See how managed services works →Other industries
Which of these is costing you the most?
30 minutes. Name the constraint your team plans around. We have built for it before, and we will tell you what it would take to remove.